I hope that folks in the ad game take to believing this study (or, more correctly, this overly-simplified description of a study). It’s not that I assume it’s correct that product placement. It’s just that if it gets believed, then we’ll see less product placement, and fewer cases of movies and TV shows being warped into ads.
It really bothers me in movies, where I am paying to be the customer, not the product being sold to an advertiser. (And let’s not get into the history of cigarette placement in movies leading to cigarette placement on TV, where tobacco ads are not allowed…)