So, I had hopes for quarterlife, because there are some folks with some good track records behind it. Although I admit, that I never got around to watching its original web version, because I’m not that fond of watching longform video on the web.
Anyway, there’s a scene in the first episode of this series about creative young folk (and we know they’re creative because they hit us over the head with them telling each other how creative they are) in which two young filmmakers are at a car dealership (a product placement, we should note) and are pitching the dealer on having them do an ad. They’re talking about how the dealer’s existing ads don’t have anything for young folk like them. And that really seems to encapsulate this show, only the two guys doing the pitching are Marshall Herskovitz and Ed Zwick, two men in their mid-fifties. The show feels like a careful manipulation toward a target audience, with being all blog-gy and internety and with sexy young things falling into all the wrong romantic combinations, and new and edgy in some hard-to-look-at ways.
Want to know how bleeding edge it is? The lead character? Her name is Dylan. Yeah, that’s a cool, hip name now… for babies. In 2004, 474 out of ever million American baby girls was named Dylan. But before 2003, the number drops to … zero per million. This gal must be younger than she looks.
Herskovitz and Zwick achieved verygoodness two decades back with thirtysomething and greatness a decade back (with lots of help from the talented Winnie Holzman) with My So-Called Life. Let’s hope they have something else to bring us in this decade.