Super Bowl ads

Some enjoyable Super Bowl ads, I’m not sure that any of them reach the level of iconic or going outside the form (the way that Apple’s 1984 ad did, or the E-Trade monkey in the garage). Biggest grin came from the Coke Grand Theft Auto ad (although I imagine that there is a substantial portion of the audience who just didn’t get it), the Garmin Ultramanesque ad (although I think I’ve got a better idea for a GPS Super Bowl ad, one which explains the product better), FedEx in space, the CareerBuilder, and the second of the Taco Bell lions ads (Ricardo Montelban).
And I’ve long appreciated the willingness of Robert Goulet to do any silly thing offered to him… but I’d love to see the list of celebrities they were considering for the spot.
There was a Prince spot promoing his half-time performance which surprisingly aired only during the pre-game show, not during the show itself.
I didn’t end up keeping score, so I don’t know who won, the Colas or the Beers.

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Published in: on February 5, 2007 at 3:17 pm  Leave a Comment  

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