Elmo breaks the law?

The FCC has some strict rules regarding advertising on children’s television, notably disallowing ads that support a product (it makes the FCC consider the show to be a program-length commercial.)
Which is why it was shocking when Mattel repeatedly ran ads for Tickle Me Elmo Extreme during tonight’s Elmo Christmas special on ABC. Maybe I’m missing something. Maybe somehow an Elmo special isn’t aimed at the under-12 crowd. But even if it’s somehow legal, it still comes off seeming a mite slimy (and in stark contrast to what one expects from something linked to the PBS show.)

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Published in: on December 23, 2007 at 11:36 pm  Leave a Comment  

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