Netflix steps up

This morning, I got a note from Netflix, saying that they’d received my latest disk, and my next disk would go out on Monday. Which I thought was interesting — they’re receiving stuff on Saturday, when they used to be closed — but if they’re still not shipping stuff until Monday, it doesn’t gain me anything.

But now I get a note, they’ve sent the next disk. Now that’s significant. Used to be that when you sent a disk in on Friday, the mailman might deliver it to them on Saturday, but there’d be no one to process it until Monday, and you got your next disk on Tuesday. That was the  longest wait in the Netflix turnaround, waiting 4 days for your disk… and now it’s down to three.

Thing is, it costs Netflix real money to do this. The faster they turn disks around, the faster the disk gets watched and returned. Every added turnaround costs them in paying postage, paying for the mailer, paying for processing, and wear and tear on the disk itself. On the other hand, this seems to close a rather blatant opportunity for a competitor to claim better service.

With the post office considering cutting back to 5-day-a-week delivery, it may soon be moot.

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Published in: on February 7, 2009 at 2:02 pm  Leave a Comment  

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