A bit of time travel

I’m sick at home, lumped on the couch, watching Die Hard on the Roku. There’s a scene where a cop comes out of a convenience store, and on exiting, it’s very clear that it’s a specific chain – the color scheme and the 24 HOURS sign are exactly the same as that chain still uses today. Which surprises me, because usually there’s some time across a decade or two where someone says “let’s reinvigorate the brand” and redesign everything. But it’s cool… this shot could’ve been shot yesterday…

…until they pan across the gas prices on the sign out front. 74.9. Yeah, this is definitely the past.

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Published in: on April 8, 2011 at 6:50 pm  Leave a Comment  

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