The first episode of Trust Me throws you right into the midst of the ad biz, with the internal struggles of people trying to climb their way up within the big-time ad agency. One of the characters is shown as having nothing doing in his life but the ad business, and his life means nothing, and that seems to be a major point.
Only thing is, no one has anything going on in this show but the ad business, and their fights within the business. Adn whatever quirks they may have, we’ve got no reason to root for them, no reason to care about them. These are not grounded as human.
The triumphs are not one the viewers share. The internal games are not that interesting. And things hinge on The Great Ad Campaign, which is a lot like the show that relies on The Great Skit or The Great Standup Routine — and if you see how many bad ads are written by ad-writing specialists and how many bad skits are written by the folks on SNL, it’s no surprise that the writers of a drama don’t come up with something truly great. They just have to have all the other characters pretend it’s great, but that never truly convinces the viewer. It feels quite fake.
The characters – well, dang, their rad, their creative genuises, they seem just too damn Poochy.
Look, if anyone should be able to be made the audience for a show about the ad biz, it’s me. When I was a kid, I thought I’d end up in the ad biz, wanted that as my job. I read From Those Wonderful Folks Who Brought You Pearl Harbor, I cared about the ad campaign in Cujo. And it can be done on TV. Witness thirtysomething, with its drama, or Mad Men, with its texture. But here we have a show built around two actors I like (Tom Cavanaugh, and if you were wondering when someone would try to make use of Eric McCormick, wonder no longer), and it leaves me cold.
Not for me.